Introducing Our Yugal Collection
Newly Launched
Shree Sugandha Itra Range
Stories & Insights
Seasonal Itra Guide: Choosing the Perfect Itra for Every Season
Just as nature transforms through the seasons, so too should the fragrances we wear. Discover which itras resonate with each season's unique energy; from cooling khus in summer's heat to...
Seasonal Itra Guide: Choosing the Perfect Itra for Every Season
Seasonal Itra Guide: Choosing the Perfect Itra for Every Season
Itra in Sanātan Dharma: Fragrance as Sacred Offering
In Sanātan Dharma, itra is not merely fragrance—it is a bridge between the physical and the spiritual. From Vedic rituals to temple worship, natural aromatic substances refine the senses, uplift...
